Meet Our Milwaukee
Marketing Directors

Pat Boelter

Pat Boelter is the President and Founder of Signature Services Group, LLC, a premier marketing and fundraising agency based in Milwaukee. The firm partners with organizations to build strong brands and drive sustainable growth through strategic planning, marketing and communications, fundraising, organizational development, and community engagement. Signature Services Group proudly serves a diverse portfolio of Wisconsin-based clients across non-profit, professional services, education, healthcare, retail, and manufacturing.

The cornerstone of Pat's success lies in her ability to build and nurture strong, trusting relationships. She believes that all impactful marketing and fundraising begins with authentic connection—linking customers, employees, and donors to an organization's mission, values, and vision for the future.

An accomplished marketing and fundraising executive, Pat brings decades of leadership experience to her role. Prior to founding Signature Services Group, she held senior executive positions at two of Wisconsin's most respected nonprofit organizations—Goodwill Industries and All Saints Healthcare System (now Ascension). As Chief Marketing Officer at Goodwill Industries of Southeastern Wisconsin, the largest Goodwill in the world, Pat developed and executed innovative, multi-channel marketing strategies that significantly increased revenue, elevated brand awareness, attracted new shoppers and donors, and opened doors to strategic partnerships.

A recognized leader in her field, Pat has been honored as a Woman of Influence and Chief Marketing Officer of the Year by the Milwaukee Business Journal, along with numerous national awards for excellence in marketing and fundraising. She currently serves on the Board of Directors for Journey21, the Wisconsin Athletic Hall of Fame, and the Donald Driver Driven to Achieve Foundation.

Brian Mundt

Brian brings more than 20 years of experience in interactive media, leading high-impact content and digital marketing initiatives for consumer brands, financial institutions, and mission-driven organizations. As Director of Content Strategy, he shapes how organizations communicate, translating complex ideas into clear, compelling narratives that drive engagement and action.

His work sits at the intersection of creativity and strategy, where storytelling, data, and design come together to create meaningful audience experiences. From campaign concepts to full-scale content ecosystems, Brian develops work that not only captures attention, but delivers measurable results. His work has earned numerous national awards across scriptwriting, out-of-home creative, and digital campaigns, reflecting both creative excellence and strategic impact.

Rick Brandtjen

Rick is the Creative Director of Signature Services Group, bringing decades of marketing, communications, and fundraising experience from both the agency and client side. He leads the creative process from concept to completion with one goal: deliver results-driven creative that supports measurable marketing success.

Rick specializes in translating marketing objectives into clear, actionable creative strategy—distilling discovery, research, and analysis into engaging messages that connect with audiences and strengthen brand impact. He has developed and produced a wide range of marketing tools including TV and radio ads, video, print and digital advertising, direct mail, signage, publications, websites, and integrated campaigns. He also has extensive experience in brand strategy, including repositioning stagnant brands.

In addition, Rick is a skilled media buyer, negotiating strong placements across traditional, digital, and sponsorship channels. Prior to Signature Services Group, Rick served as Director of Communications for the Wisconsin Dental Association and Marketing Director for Wauwatosa Realty. He has won numerous national awards for B2B and B2C campaigns.

Kathy Persch

Specializing in crafting compelling narratives and impactful visual experiences for small businesses and non-profit organizations. With over 25 years of experience working within a variety of industries, Kathy has found working with small businesses and non-profits the most fulfilling.

With a unique blend of artistic vision, strategic thinking, and personal perspective, she strives to drive change and foster awareness. She's had the pleasure of working with ABCD-After Breast Cancer Diagnosis, Community Advocates, Waukesha Civic Theatre, Hunger Task Force, Wisconsin Dental Association, Wisconsin Parkinson Association, Journey21, VetsNet, IndependenceFirst, as well as small, women-owned interior design firms including Black Mulberry and Haven Interiors.

Laura Sanders

Laura Sanders embodies a unique blend of energetic leadership and calm, steady presence. She consistently brings vitality to every project, while her composed approach creates the structure and momentum teams need to thrive. Her ability to remain grounded, especially in high-pressure moments, is her superpower, fostering an environment where purpose and focus flourish.

With over 30 years of leadership experience across nonprofits, higher education, and retail, Laura offers a broad perspective and a holistic understanding of how organizations work. Her genuine commitment to people is the foundation for building strong customer relationships and strategic partnerships. Laura is adept at getting to the heart of the matter, simplifying complex narratives, and guiding clients toward meaningful progress on their strategic projects and goals.

Her expertise in change management, lean processes, and project management is matched by her talent for inspiring others and bringing out their best. Laura truly enjoys working side-by-side with clients and teams, finding fulfillment in shared accomplishments and celebrating success together.

Terry Schuster

Terry Schuster is a seasoned communications professional with more than 30 years of experience in public relations and magazine writing and editing. Throughout her career, she has helped organizations deliver their message and tell stories that resonate with audiences in meaningful ways.

Known for her keen sense of storytelling, Terry uncovers the heart of a story and translates it into compelling content for both print and broadcast media. Her strategic approach and editorial instincts consistently lead to powerful media moments, strengthening brands, elevating voices, and creating lasting impact across print, digital, and earned media platforms.

Matt Campbell

Matt is the Social Media Director at Signature Services Group, where he helps organizations turn social media into a measurable driver of brand awareness, engagement, and growth. With a background spanning journalism, marketing strategy, and digital innovation, Matt brings a storytelling-first approach that helps differentiate Signature Services Group in a crowded marketplace.

He began his career in the news industry at The E.W. Scripps Company (TMJ4) after earning a degree in Broadcast Journalism from the University of Wisconsin–Milwaukee, where he developed award-winning social media campaigns rooted in audience insight and editorial excellence. He later joined Goodwill Greater Milwaukee & Chicago, leading social media strategy across retail, e-commerce, recruitment, and mission services.

What sets Matt apart is his ability to align social media with broader business goals. He understands social platforms are not standalone tactics, but critical components of a comprehensive marketing and communications strategy. Matt is especially passionate about working with local businesses and organizations whose missions strengthen communities.

John Papineau

John Papineau has nearly 40 years of experience and knowledge in Sales, Business Development, and Executive Management. Most of his experience is in the manufacturing marketplace, responsible for 24x5 manufacturing operations, establishing and achieving significant sales growth targets and market expansion, and executive leadership in running an entire business as Senior Vice President.

In recent years, he has applied his experience and knowledge in private industry to non-profit organizations, helping them develop Strategic Plans and Budgets, as well as Marketing and Event planning and development. Although more analytically and technically trained than many other Signature Services Group team members, his perspective and insights easily and effectively add value to many clients wanting to grow and build their business.